The website offers codes that can be used to get a discount when shopping at CafePress. For shoppers, the benefit is obvious, they get to save money while shopping.
For shopkeepers the benefits are multiple. CafePress Coupons offers a script that can be included into the shop's html and which would than automatically update the shop with new coupons as they get available. A shop with a discount coupon looks and feels more friendly to the shopper and put together with the nice discount makes the shopper more likely to buy something.
Additionally, shops that include the script in the code get a chance to be listed on the front page of the site. The Google PageRank of the site is 6, so a link from would be very valuable for search engine ranking of the shop.
Considering that only premium shops can add a script to the html code, the full benefit of CafePress Coupons is reserved for premium shop. Still, the basic shop shopkeeper can copy the coupon code and paste it as text into the shop description so it can be seen right under the logo. Although there will not be a chance for the basic shop to be listed on the CafePress Coupon website, the coupon can still motivate a shopper to buy something from the shop.
CafePress Coupons website is a great tool. I recommend it wholeheartedly!