I am not a fashion expert, but it's obvious that these colors are in fashion this year. I think it wouldn't hurt to include them in designs that are female orientated. It should make an impression of women who are into fashion and follow fashion trends. Even those that are not that into fashion will probably recognize the colors and feel attracted by them.
I am not going to call this a tip, but it's surely a hint. It might help and I doubt it can hurt... so why not use it.